Updated on May 27, 2016
How Small Businesses Can Benefit from Cloud CRM
In order to grow effectively, a business needs various types of software, and one of the most widely used nowadays is called CRM. This is a tool that helps organisations provide professional customer service and implement successful marketing campaigns, both of which result in more sales.
CRM systems are useful to small and large businesses alike, but small organisations can get the most out of this type of software. The reason is obvious: unlike big businesses, small ones don’t have large budgets for purchasing software, and usually lack personnel hired to deal with IT issues solely. However, basic CRM comes with plenty of functionality, is affordable, straightforward, and can provide bespoke solutions for particular business needs.
The perks of the web
The software has an online hosted version which makes it even more attractive for small businesses. Cloud based CRM is characterized by simplicity of installation and use, while all maintenance and upgrades are done remotely. For a small organisation, this translates to a larger degree of flexibility, enabling employees to work outside office hours and from any location, should need be. This way, you can find a contact’s phone number even when you are at home, and can make sales calls on-the-go, all from one place. The system can be used on any device, whether wired or wireless, as long as it has a browser and an internet connection.
Web-based CRM can not only be accessed day-and-night, but also tailored to cater to specific sales processes. It also saves you money, as it doesn’t require having your own hardware, servers, or IT personnel.